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Our latest marketing articles:
The Rise of V-Commerce in Japan (2026): How Creators and Video Are Rewiring E-Commerce
Japan is moving toward video-driven e-commerce—not as a “nice trend,” but as a structural shift in how products get discovered and purchased. If you’ve ever
UNIQLO’s Marketing Playbook: How “Basics” Became a Global Growth Strategy
When people talk about “great marketing,” they often think of flashy campaigns, celebrity endorsements, or trend-led drops. UNIQLO built one of Japan’s most successful global
Japan’s Digital Ad Market Is Still Growing Fast in 2026: What Foreign Brands Should Do Now
If you’re planning to enter (or scale) in Japan, here’s the headline that should change how you think about budgets: Japan is no longer a
Digital Ads Are Now Bigger Than TV in Japan: What This Means for Your 2026 Growth Plan
Japan just crossed a major advertising milestone that foreign brands should not ignore. For the first time, internet advertising in Japan has reached a majority
Yahoo! Shopping Launches an AI “Shopping Agent” in Japan: What It Changes for Ecommerce Marketing in 2026
In Japan, ecommerce discovery has always been platform-first. People search inside marketplaces, compare reviews obsessively, and “verify” before they buy. In late February 2026, LINE
Japan Digital Ad Spend Is Shifting Toward Video, Retail Media, and Local Platforms (2026 Playbook)
If you’re marketing in Japan in 2026, the biggest mistake you can make is building a media plan that looks like a “global default”: Google