“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted of TikTok. Fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between Read more…
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start Read more…
Do you know what is Brand Equity? This is definitely what every brand who wants to grow on top of any market needs to seek for. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Perceived Quality Brand Loyalty Proprietary Assets or Uniqueness So for Read more…
Have you considered to create a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market Read more…
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