Marketing Case Study #2: Daniel Wellington Influencer Marketing Strategy

Another day, another marketing case study! Daniel Wellington, have you heard of them?If you are looking to increase visibility through social media, it might be interesting for you to get inspiration from what Daniel Wellington did years ago. This marketing case study is about Influencer Marketing, Instagram & the power of virality. (Also, here is […]

Marketing Case Study #1: Tesla’s Website

Let us present you a new series of short articles: Krows Digital Marketing Case study! In this series, we will present to you a business, its target audience, and competition, but also what make them so special or efficient.We hope it can provide you with some insights into your own business! For today’s marketing case […]

Google Ads Optimization: Bidding, Exclusions & Filters

We learned how to setup Google Ads previously, now it is time for you to understand how to do Google Ads optimization! Furthermore, if you don’t know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook or Google Ads? All setup? Let’s get it […]

Online Advertising basics: How to advertise on Google Ads?

So, you decided that your business needed more traffic. SEO takes way too long and you want people interested in what you have to sell so you want to start with Google Ads. Indeed, compared to other Paid advertising channels like Facebook Ads, Google Ads is great to target what we call “warm traffic”, people […]

5 SEO Tips to implement in 2022

SEO tips are what you need right now.In fact, SEO has changed in 2022, it’s harder than ever, but a proper strategy still works. SEO seems to get harder as the years go by, with more updates and unlimited variables added to the Google algorithm. While you need to know the newest changes, you must […]

Online Advertising: Facebook or Google Ads?

Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and […]