Japan has been a major player in the technology industry for many years, and it is home to a large number of active smartphone users. With the increasing number of smartphone users, it has become crucial for businesses to have a strong online presence in order to reach…
TikTok, have you heard of it? If it is not the case, where have you been these last few years? Some people like the platform, some others hate it but everyone agrees that the phenomenon is here and it might stay there for quite some time! TikTok: What…
https://youtu.be/b80IlNTi2vI Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you didn't. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Stickers…
3 August 2020
Geofencing Marketing by The North Face: Case Study #12
Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using…
30 April 2020
Online Advertising basics: Facebook Ads Tutorial Part 2: Website Traffic & Conversions
After a pretty long Facebook Ads tutorial Part 1 about setting up your Business Account, creating Page Likes & Post Engagement ads, we will focus now on Website Traffic & Conversion ads.Certainly, the most important type of ad is if you are expecting people to visit your business…
19 April 2020
Google Ads Optimization: Bidding, Exclusions & Filters
We learned how to setup Google Ads previously, now it is time for you to understand how to do Google Ads optimization! Furthermore, if you don't know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook or…
16 April 2020
Online Advertising basics: How to advertise on Facebook Ads? Part 1: Post Engagements & Page Likes
Facebook Ads is all about being visual and creative! After rocking on Google Ads, it is time to talk about the other advertising giant: Facebook Ads! If you have no clue what is the difference between these two advertising channels or don't know which one is the best…
So, you decided that your business needed more traffic. SEO takes way too long and you want people interested in what you have to sell so you want to start with Google Ads. Indeed, compared to other Paid advertising channels like Facebook Ads, Google Ads is great to…
24 March 2020
Online Advertising: Facebook or Google Ads?
Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without…
13 May 2019
Tips For Boosting Google Ads Quality Score
You might think that offering a great product at a competitive price is all that it takes to be relevant and successful but there is a lot more to it. If you're wondering, who decides what is important and what's not, the short answer is Google. However, ultimately…
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