Google Ads Optimization: Bidding, Exclusions & Filters
We learned how to setup Google Ads previously, now it is time for you to understand how to do Google Ads optimization! Furthermore, if you don’t know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook or Google Ads? All setup? Let’s get it […]
Online Advertising basics: How to advertise on Facebook Ads? Part 1: Post Engagements & Page Likes
Facebook Ads is all about being visual and creative! After rocking on Google Ads, it is time to talk about the other advertising giant: Facebook Ads! If you have no clue what is the difference between these two advertising channels or don’t know which one is the best for you, read this article: Online Advertising: […]
Online Advertising basics: How to advertise on Google Ads?
So, you decided that your business needed more traffic. SEO takes way too long and you want people interested in what you have to sell so you want to start with Google Ads. Indeed, compared to other Paid advertising channels like Facebook Ads, Google Ads is great to target what we call “warm traffic”, people […]
5 SEO Tips to implement in 2022
SEO tips are what you need right now.In fact, SEO has changed in 2022, it’s harder than ever, but a proper strategy still works. SEO seems to get harder as the years go by, with more updates and unlimited variables added to the Google algorithm. While you need to know the newest changes, you must […]
Online Advertising: Facebook or Google Ads?
Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and […]
5 Important Elements To Keep In Mind When Targeting Japanese Consumers
Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, […]
The Benefits Of Video Marketing
Along with the entertainment aspect, an increasing number of marketers are focusing their efforts on video marketing strategies due to all of the benefits they provide. Think about this from your perspective for just a second. To learn more about a new product would you rather watch a short video or read a long page […]
Tips For Boosting Google Ads Quality Score
You might think that offering a great product at a competitive price is all that it takes to be relevant and successful but there is a lot more to it. If you’re wondering, who decides what is important and what’s not, the short answer is Google. However, ultimately it’s you who decides when you follow […]
5 Ways To Make Money From Twitch
Over the past few years, the most significant change when it comes to using social media has been a massive increase in how many videos are shared and watched. Although most of that has been individuals sharing videos on YouTube, Facebook, and other platforms, there has been a significant surge in live streaming as well. […]
Twitch Marketing – How to get it right
As more people use ad blocking, the decline in traditional television viewership and increased media consumption fragmentation – especially among Gen Z and millennials – Twitch is fast becoming a powerful channel for advertisers and marketers to reach out to and engage their audiences. In this article, we’ll be looking at how to make Twitch […]