Rolex’s Brand Equity – Case Study #9
Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: So for this week’s marketing case study, we will talk about one brand with powerful brand equity, I named Rolex! […]
Etsy: The Niche Market Strategy – Case Study #8
Have you considered creating a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked about previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market for way longer than you. […]
GoPro Marketing Strategy – Let Your Audience Expresses Itself! – Marketing Case Study #7
Hello marketing aficionados, I hope you are finding great ways to manage your time and invest in your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I was thinking about purchasing a GoPro Hero 7 to use for my live streaming sessions […]
Viral Marketing – Oasis & the Be Fruit Strategy – Marketing Case Study #6
Oh gosh, I hate these fruits… They are everywhere and I have seen them in commercials and on social networks since I was studying at university. Fruits? Indeed, today I’m talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today’s marketing case study it is because, as much as I am […]
Marketing Case Study #5: Rakuten Travel – Target Market Strategy
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you […]
Marketing Case Study #4: Nintendo & The Blue Ocean Strategy
4th case study will be about the Blue Ocean Strategy done by Nintendo in 2006 to be the number 1 in the market. Beating Sony & Microsoft, in terms of sales, even though they were selling more powerful video game consoles than Nintendo. Let’s see how they managed that but first, some context! What Is […]
Marketing Case Study #3: Red Bull Gives You “Wings” Through Guerilla Marketing
Let’s talk about Guerilla Marketing today and what better example can we find than the king of energy drinks: Red Bull! I’ll be surprised if you never heard of them, literally Red Bull is everywhere: It is hard to not see them but have you ever wondered why a drink company focuses its marketing efforts […]
Marketing Case Study #2: Daniel Wellington Influencer Marketing Strategy
Another day, another marketing case study! Daniel Wellington, have you heard of them?If you are looking to increase visibility through social media, it might be interesting for you to get inspiration from what Daniel Wellington did years ago. This marketing case study is about Influencer Marketing, Instagram & the power of virality. (Also, here is […]
Marketing Case Study #1: Tesla’s Website
Let us present you a new series of short articles: Krows Digital Marketing Case study! In this series, we will present to you a business, its target audience, and competition, but also what make them so special or efficient.We hope it can provide you with some insights into your own business! For today’s marketing case […]