Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an…
E-commerce in Japan is growing a lot in the last few years. If you are thinking about selling products in Japan using E-commerce (EC) platforms, it is a great time to enter the market. In 2019, the domestic sales in the Japanese B-to-C market increased by 7.65% (from…
So you decided you want to do business in Japan? Very well. You are certainly right to do so as: Japanese people have high purchasing powerJapanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What…
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That's great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to…
1 February 2021
Casio G-Shock X Bonsai: Short Commercial Analysis #1
Hello everyone! Today we start a new series: Short Commercial Analysis.We will be analyzing creative commercial, their message, and why they are brilliant. Today: Casio G-Shock x Bonsai! Commercial Analysis https://www.youtube.com/watch?v=ATkYLhCzOIc So, you are Casio and your G-Shock collection is already worldwide famous for its durability. Yet, your…
26 January 2021
YouTube Vs. Blog Posts for businesses
YouTube or blog posts. Which one should you focus on to grow traffic to your business? Let's have a talk about the Pros and Cons of each mean! Creating content It might be obvious for some but more obscure for others: you need to create content. Ads are…
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