The Rise of Mobile-First Strategies in Japan
In recent years, Japan has witnessed a rapid shift in how its population interacts with the digital world. With over 93% of its citizens using smartphones, businesses are increasingly adopting mobile-first strategies to stay competitive and meet evolving consumer expectations. As mobile devices become the primary touchpoint for online activity, the importance of optimizing websites […]
Line Advertising for Japan: Use the #1 social media in the country for your business
Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you don’t. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Do you know WhatsApp or WeChat? Well, Line is […]
Advertising in Japan: Trend Analysis
Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on the upcoming trends.Fact is, just […]
E-commerce in Japan: The best selling platforms for your business
E-commerce in Japan is growing a lot in the last few years. If you are thinking about selling products in Japan using E-commerce (EC) platforms, it is a great time to enter the market. In 2019, the domestic sales in the Japanese B-to-C market increased by 7.65% (from 18.0 trillion yen/approx. 164 billion USD to […]
Business in Japan: Where to start?
So you decided you want to do business in Japan? Very well. You are certainly right to do so as: Japanese people have high purchasing power Japanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What can be successful in Japan has […]
Most popular social media in Japan in 2022
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That’s great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to be known, if your product is successful […]
Marketing Case Study #5: Rakuten Travel – Target Market Strategy
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you […]
5 Important Elements To Keep In Mind When Targeting Japanese Consumers
Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, […]
Which Social Media Platform Is Right For Your Brand In Japan
When you talk about Japanese social media, it can be hard to come with clear ideas on where to start.While social media can be hard to navigate no matter which country you are operating in, in Japan, it can be tremendously challenging to navigate the social media realm. On this article, I will explore for […]