Nike’s Cultural Comeback: Reclaiming the Spotlight with a Bold Statement on Women in Sports
In 2025, Nike made a triumphant return to the Super Bowl stage after a 27-year hiatus. The brand, known for its groundbreaking campaigns, chose this moment to make a powerful statement—one that goes beyond sports. Featuring some of the world’s most celebrated female athletes, the ad wasn’t just about shoes or apparel; it was about […]
5 Marketing Trends that will define the market in 2022 and the near future
What are the major marketing trends to follow in 2022? Here are 5 trends you should keep an eye on. First marketing trend to follow in 2022: Super Followers Recently, the notion of “Super Followers” has appeared. Social media are now an integral part of a good marketing strategy. Moreover, Social Selling, selling via social […]
5 Digital Marketing Trends of 2022
Since 2020 and the Covid pandemic, the adoption of digital-related practices has accelerated dramatically. And 2021 has been a confirmation of that. Krows Digital will let you take a look at the key digital marketing trends that will mark 2022. 1. Short videos TikTok has disrupted social networks by removing statuses and tons of photos […]
Advertising in Japan: Trend Analysis
Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on the upcoming trends.Fact is, just […]
Etsy: The Niche Market Strategy – Case Study #8
Have you considered creating a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked about previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market for way longer than you. […]
Marketing Case Study #1: Tesla’s Website
Let us present you a new series of short articles: Krows Digital Marketing Case study! In this series, we will present to you a business, its target audience, and competition, but also what make them so special or efficient.We hope it can provide you with some insights into your own business! For today’s marketing case […]
5 Ways To Make Money From Twitch
Over the past few years, the most significant change when it comes to using social media has been a massive increase in how many videos are shared and watched. Although most of that has been individuals sharing videos on YouTube, Facebook, and other platforms, there has been a significant surge in live streaming as well. […]
Twitch Marketing – How to get it right
As more people use ad blocking, the decline in traditional television viewership and increased media consumption fragmentation – especially among Gen Z and millennials – Twitch is fast becoming a powerful channel for advertisers and marketers to reach out to and engage their audiences. In this article, we’ll be looking at how to make Twitch […]
6 Local SEO Strategies That Will Edge Out Your Competition In 2019
Local SEO in 2019: in today’s competitive business atmosphere, Search Engine Optimization (SEO) has become an integral element in the growth and success of many enterprises. Digital is the name of the game, and companies are investing significant sums of money and time into local digital marketing so that they can edge out their competition. […]
3 Reasons To Hire A Professional Marketing Consultant
Being able to successfully market your business in today’s highly competitive landscape is crucial. Without a clear ability to market your business to the right audience, you risk losing out on a lot of potential market share to your competition. One of the single best ways to ensure that you are able to effectively market […]