Geofencing Marketing by The North Face: Case Study #12
Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will reach people near their […]
Rolex’s Brand Equity – Case Study #9
Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: So for this week’s marketing case study, we will talk about one brand with powerful brand equity, I named Rolex! […]
Marketing Case Study #5: Rakuten Travel – Target Market Strategy
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you […]
5 Important Elements To Keep In Mind When Targeting Japanese Consumers
Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, […]
Marketing Tips For New Businesses: How To Get A Business Off The Ground
Marketing tips for you: every month, hundreds of thousands of new businesses launch. Unfortunately, the majority of these businesses never manage to get off the ground. If a business isn’t able to attract customers or clients, it won’t be able to turn a profit. The best way to build up a business is through marketing. […]
3 Reasons To Hire A Professional Marketing Consultant
Being able to successfully market your business in today’s highly competitive landscape is crucial. Without a clear ability to market your business to the right audience, you risk losing out on a lot of potential market share to your competition. One of the single best ways to ensure that you are able to effectively market […]