Viral Marketing – Oasis & the Be Fruit Strategy – Marketing Case Study #6
Oh gosh, I hate these fruits… They are everywhere and I have seen them in commercials and on social networks since I was studying at university. Fruits? Indeed, today I’m talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today’s marketing case study it is because, as much as I am […]
Marketing Case Study #5: Rakuten Travel – Target Market Strategy
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you […]
Marketing Case Study #4: Nintendo & The Blue Ocean Strategy
4th case study will be about the Blue Ocean Strategy done by Nintendo in 2006 to be the number 1 in the market. Beating Sony & Microsoft, in terms of sales, even though they were selling more powerful video game consoles than Nintendo. Let’s see how they managed that but first, some context! What Is […]
Online Advertising basics: Facebook Ads Tutorial Part 2: Website Traffic & Conversions
After a pretty long Facebook Ads tutorial Part 1 about setting up your Business Account, creating Page Likes & Post Engagement ads, we will focus now on Website Traffic & Conversion ads.Certainly, the most important type of ad is if you are expecting people to visit your business website and/or to do specific actions such […]
Marketing Case Study #3: Red Bull Gives You “Wings” Through Guerilla Marketing
Let’s talk about Guerilla Marketing today and what better example can we find than the king of energy drinks: Red Bull! I’ll be surprised if you never heard of them, literally Red Bull is everywhere: It is hard to not see them but have you ever wondered why a drink company focuses its marketing efforts […]
Marketing Case Study #2: Daniel Wellington Influencer Marketing Strategy
Another day, another marketing case study! Daniel Wellington, have you heard of them?If you are looking to increase visibility through social media, it might be interesting for you to get inspiration from what Daniel Wellington did years ago. This marketing case study is about Influencer Marketing, Instagram & the power of virality. (Also, here is […]
Marketing Case Study #1: Tesla’s Website
Let us present you a new series of short articles: Krows Digital Marketing Case study! In this series, we will present to you a business, its target audience, and competition, but also what make them so special or efficient.We hope it can provide you with some insights into your own business! For today’s marketing case […]
Google Ads Optimization: Bidding, Exclusions & Filters
We learned how to setup Google Ads previously, now it is time for you to understand how to do Google Ads optimization! Furthermore, if you don’t know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook or Google Ads? All setup? Let’s get it […]
Online Advertising basics: How to advertise on Facebook Ads? Part 1: Post Engagements & Page Likes
Facebook Ads is all about being visual and creative! After rocking on Google Ads, it is time to talk about the other advertising giant: Facebook Ads! If you have no clue what is the difference between these two advertising channels or don’t know which one is the best for you, read this article: Online Advertising: […]
Online Advertising basics: How to advertise on Google Ads?
So, you decided that your business needed more traffic. SEO takes way too long and you want people interested in what you have to sell so you want to start with Google Ads. Indeed, compared to other Paid advertising channels like Facebook Ads, Google Ads is great to target what we call “warm traffic”, people […]